By the BackPR team · Published November 12, 2026
Copy the season first
Start from last season's programs: copy them, change dates and prices, and retire what didn't fill. Returning families' details stay in their accounts, so they only confirm and update.
A timeline that works
- Announce dates and prices, with the early-bird deadline.
- Open a priority window for returning families and siblings, often one to two weeks.
- Open registration to everyone.
- End early-bird pricing on the date you announced, and keep to it.
- Send a last reminder before popular sessions fill.
Make early registration worth it
An early-bird price, a priority window or first choice of popular weeks gives families a reason to commit early, which helps you plan staff and budget sooner.
Follow up on unfinished registrations
Some families start a registration and don't finish. A reminder a day or two later, with a link back to where they left off, recovers many of them. So does letting families save and finish later.
Reach families who didn't come back
Send a re-enrollment message to last season's families who haven't registered, and ask the ones who aren't returning why. Their answers help you plan next year's schedule and prices.
How BackPR helps
BackPR has season copy and rollover, priority and early-access registration, early-bird pricing, re-enrollment campaigns, abandoned registration follow-up and save and finish later. See website and marketing features.
Want re-enrollment done for you? Create your organization: free forever if you join by 31 January 2027, and always free for verified nonprofits. Or book a demo first.
