Content & SEO Basics

What this is

The unglamorous part of SEO, done properly once: page titles and descriptions that say what the page is, headings in a sensible order, an FAQ section on the pages families ask questions about, structured data for events and courses, a sitemap, and internal links that make sense.

Plus a nudge every term to check that your fees, dates and staff list are still correct, because out-of-date information does more damage to a school website than any ranking factor.

How it works

• We go through your existing pages and list what is missing or wrong.
• We fix titles, headings, descriptions and internal links.
• Pages that answer common questions get an FAQ block with the right markup.
• Events, courses and open days get structured data so search engines can read them.
• You get a short list of pages that go stale - fees, term dates, policies - and a reminder each term.

Where it stops

• No ranking promises. Search engines decide rankings. This work makes your pages correct, readable and properly marked up, which is the part you control.
• No paid link building. Buying links is a good way to get penalised.
• No competitor intelligence reports or peer benchmarks.
• The reminders come every term; the writing is yours to do, or ours to help with, as agreed.

Who suits this

A school whose website was set up once and never revisited, where the fees page is two years out of date and there is no FAQ anywhere.

Questions and answers

How fast will we see results? Fixing accuracy helps families immediately. Search effects, if any, take months, and attributing them honestly is hard.

Who writes the content? You know your school, so you write, or approve what we draft. We will not invent facts about your programmes.

Do you work with our current CMS? If it is something we can log into and edit, probably. Ask us first.

How do you measure it? Impressions and clicks from your own Search Console, and whether the pages are correct.

Who does the work? BackPR, from Messina, Italy. Write to support@backpr.com.

Related

• Website
• AI Drafting