# Re-enrollment and early registration: a timeline that fills programs

Source: https://backpr.com/resources/re-enrollment-and-early-registration. Last updated: 2026-11-12.

By the BackPR team. Published November 12, 2026.

The families most likely to register next season are the ones you already have. A simple timeline asks them first, rewards early decisions and then opens to everyone.

### Copy the season first
Start from last season's programs: copy them, change dates and prices, and retire what didn't fill. Returning families' details stay in their accounts, so they only confirm and update.

### A timeline that works
- Announce dates and prices, with the early-bird deadline.
- Open a priority window for returning families and siblings, often one to two weeks.
- Open registration to everyone.
- End early-bird pricing on the date you announced, and keep to it.
- Send a last reminder before popular sessions fill.

### Make early registration worth it
An early-bird price, a priority window or first choice of popular weeks gives families a reason to commit early, which helps you plan staff and budget sooner.

### Follow up on unfinished registrations
Some families start a registration and don't finish. A reminder a day or two later, with a link back to where they left off, recovers many of them. So does letting families save and finish later.

### Reach families who didn't come back
Send a re-enrollment message to last season's families who haven't registered, and ask the ones who aren't returning why. Their answers help you plan next year's schedule and prices.

### How BackPR helps
BackPR has season copy and rollover, priority and early-access registration, early-bird pricing, re-enrollment campaigns, abandoned registration follow-up and save and finish later. See [website and marketing features](https://backpr.com/features/website-marketing).

Want re-enrollment done for you? [Create your organization](https://app.backpr.com): free forever if you join by 31 January 2027, and always free for verified nonprofits. Or [book a demo](https://backpr.com/demo) first.