Email & SMS Account Manager

ABOUT THIS ROLE AT BACKPR

At BackPR, we’re passionate about helping brands scale through performance-driven communication. As an Email & SMS Account Manager, you’ll be an essential part of our retention marketing team—building strong client relationships, developing impactful messaging strategies, and helping our clients grow through well-executed campaigns. You’ll lead account performance and be the go-to expert for everything post-sale.

WHAT YOU’LL DO

• Lead and manage a portfolio of client accounts with confidence, clarity, and care
• Develop and present performance-focused Email & SMS strategies that drive revenue
• Translate client goals into tactical execution by collaborating with our internal team of designers, copywriters, and technical specialists
• Review and QA all campaign assets and automations for accuracy, clarity, and brand alignment
• Analyze data to understand what’s working and where we can improve—then turn that into action
• Communicate results and strategic plans to clients through consistent, proactive touchpoints
• Serve as the client’s strategic advisor, always pushing forward with optimization and growth in mind
• Monitor campaign performance, segment effectively, and ensure technical accuracy
• Maintain a deep understanding of email & SMS platforms (ideally Klaviyo) and how they tie into broader eCommerce goals

WHAT YOU BRING

• 1+ years of experience managing Email & SMS for eCommerce brands
• Strong understanding of eCommerce marketing funnels and retention strategies
• Experience using Klaviyo or similar platforms (Braze, Omnisend, etc.)
• Comfortable managing multiple accounts simultaneously and hitting deadlines
• Excellent communication—clear, proactive, and client-facing
• Strong analytical mindset—you know how to interpret results and use data to guide strategy
• Bonus: Experience with Shopify or other major eCommerce platforms

PERKS & BENEFITS

• Competitive salary + performance incentives
• Remote-first environment with flexible work culture
• Health, dental & vision insurance (U.S. only)
• Paid Time Off + U.S. holidays
• Ongoing professional development and growth opportunities
• Collaborative, low-ego team that values outcomes over politics

ADDITIONAL DETAILS

• Hours: 9AM – 6PM EST
• Remote
• W2 employment (U.S. residents only)

OUR VALUES AT BACKPR

• Extreme Ownership – We don’t pass the buck—we own the results
• Play to Win – Strategy and execution are equally important
• Solutions, Not Problems – We bring answers, not roadblocks
• Best Idea Wins – Hierarchy takes a back seat to smart thinking
• Always Be Learning – Growth is part of the job
• Team Over Ego – We win together