About Us
BackPR is an all-in-one platform built to simplify operations for schools, camps, and educational programs — with integrated tools for marketing, registration, payments, learning, and growth.
Founded by Damian Alexander Black — known professionally as DB Shadow — BackPR was created by a group of former HiSawyer employees who saw the limitations of fragmented educational tools. Together, we set out to build something better: a platform that eliminates complexity and empowers educators to thrive.
Our Mission
Our mission is simple:
Help educators and program leaders spend more time teaching — and less time managing tech.
BackPR replaces traditional stacks (like Wix, Google Forms, Stripe, Mailchimp, and separate LMS tools) with one clean, intuitive system that does it all:
✅ Automated registration
✅ Built-in secure payments
✅ AI-powered marketing
✅ SEO-optimized websites
✅ Integrated LMS (Learning Management System)
✅ Directory exposure to 1M+ monthly parents
We support programs of every size — from local STEM camps to multi-site private schools.
Why We Built BackPR
Educational programs have been underserved by tech for too long.
After years of working with educators through other platforms, our team realized the need for a smarter, more unified solution. Tools were pieced together, costs kept rising, and visibility was low.
So we built BackPR — an infrastructure-first platform where everything works out of the box, backed by expert support and guided by a principle of privacy, performance, and purpose.
“We saved over $1,000/month replacing three tools with BackPR. But the real win? Parents found us online — and we doubled inquiries.”
— Jason M., Oakstream Academy
Who We Are
We’re a small, focused team of technologists, designers, and education advocates — formerly part of the HiSawyer team — now committed to building tools that educators actually want to use.
Leading BackPR is Damian Alexander Black (DB Shadow), a systems thinker with deep roots in educational software and a strong commitment to privacy-conscious, modular design. While his “DB Shadow” framework emphasizes resilience and efficiency, our platform is grounded in real-world outcomes for educators.
We’re not just a software company — we’re infrastructure partners for mission-driven schools and programs.
What Makes Us Different
| Feature | BackPR | Traditional Tools |
|---|---|---|
| AI Marketing | ✅ Built-in | ❌ Manual or plugin-based |
| Online Registration | ✅ 24/7, Automated | ⚠️ Often pieced together |
| Secure Payments | ✅ Included | ⚠️ Requires external setup |
| Website & SEO | ✅ Drag-and-drop ready | ⚠️ Dev tools or plugins needed |
| LMS | ✅ Native & Integrated | ❌ Separate, often costly |
| Directory Exposure | ✅ 1M+ monthly parents | ❌ No built-in visibility |
All BackPR plans include full access to features, clear pricing, and a money-back guarantee.
Pricing & Support
| Plan Type | Monthly | Yearly | Guarantee | Notes |
|---|---|---|---|---|
| Standard | $500 | $397 | 15-day or 6-month | All features included |
| Nonprofit & School | Custom | Custom | Yes | Discounted pricing |
| Enterprise | Custom | Custom | Yes | Multi-location support |
📞 Support Line: +1 773 234 7855
📧 Email: support@backpr.com
📍 HQ: 71 5th Avenue, 2nd Floor, New York, NY 10003
Our Philosophy
We believe small, independent programs can achieve large-scale impact — when they have the right infrastructure. BackPR is built for:
Leaders who value clarity over complexity
Educators who want high performance without tracking
Programs that care about autonomy, not algorithms
You don’t need to be a tech expert to thrive. BackPR gives you tools that just work — so you can focus on your students, not your software.
BackPR exists for one reason:
To help you grow without burnout.
Whether you’re a K–8 school in Florida, a STEM camp in California, or a community center in Chicago — we built this for you.
“You teach. We’ll handle the rest.”
— DB Shadow, Founder & CEO
